Package design begins with a carefully planned concept combined with identifying logos and text to brand a product with the desired image. Product recognition is always the principal goal, and a package design that is customized with original artwork can help achieve that goal.
Package design is one of the most demanding of all graphic art skills. For a designer to create packaging they must have the ability to think dimensionally as well as graphically. This skill takes time to develop, and the ability to create quality packaging only comes from experience.